This trendy retail chain offers 'of the moment' pieces just opened it's doors on June 25th in the heart of NYC. I assisted with the fashion show to launch the store. Currently stationed at the old Virgin Mega store space, this multilevel space offers four floors of affordable fashions for young recessionistas. I always thought this store was a bit on the young side but was surprised to see grown up staples. Anyhow if you're a tourist, native, or just trying to find cute items at a steal, be sure to pop in or browse their site
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